ECOMMERCE SYSTEMS / INTERNAL PROJECT
Building a better online shopping experience for a jewelry brand.
Ativa is a jewelry retail project exploring how a structured product catalog, dynamic pricing, and direct customer inquiries can work together in a branded ecommerce experience.
Project Capabilities
Dynamic Pricing . Product Catalog . Whatsapp Integration
A closer look at the project.
PROJECT TYPE
Internal Ecommerce Projects
INDUSTRY
Jewelry Retail
FOCUS AREAS
Product Catalog, Dynamic Pricing, Customer Inquiries
Ativa explores a digital storefront for jewelry products, with particular attention to product presentation, pricing flexibility, and a direct communication path between customers and the business.
THE CHALLENGE
Jewelry ecommerce comes with its own challenges.
Jewelry products can require more than a standard product listing. Customers need clear product information, prices must reflect the business’s pricing rules, and some purchases benefit from direct conversations before a decision is made.
01 – Product Information
Jewelry products need to be organized so customers can browse different designs and understand the relevant product details.
02 – Pricing Flexibility
When pricing depends on gold rates, making fees, and business margins, maintaining consistent pricing requires a clear calculation method.
03 – Customer Inquiries
Some customers want clarification before purchasing. The website should make it easy for them to contact the business without losing sight of the product they’re interested in.
THE APPROACH
Designing the storefront around the business.
Rather than treating the website as a collection of product pages, the implementation focuses on three connected elements: how products are presented, how prices are calculated, and how customers continue their buying journey.
01 – Structured Product Catalog
Organize products into a consistent catalog with product images, categories, details, and relevant pricing information.
02 – Dynamic Pricing Logic
Use a pricing formula that accounts for the configured gold rate, making fees, and business margin to calculate product prices.
03 – Direct Inquiry Path
Give customers a clear way to ask questions through WhatsApp when they need additional information before making a purchase.
Key Features
FEATURE 01
A Structured Product Catalog
The catalog organizes jewelry products into a consistent browsing experience, helping customers explore available designs and understand the details of each product.
FEATURE 02
Dynamic Gold Pricing
The implementation includes a configurable pricing mechanism designed to calculate jewelry prices using the configured gold rate and business pricing rules.
The calculation can incorporate making fees and profit margins according to the implemented formula
FEATURE 03
WhatsApp Customer Inquiries
The website provides a direct communication path for customers who want to ask questions about jewelry products.
WhatsApp integration can help customers move from browsing a product to discussing their requirements with the business. The Whatsapp button is specific to each product
CUSTOMER JOURNEY
From product discovery to direct inquiry.
The storefront provides a dedicated place for customers to explore jewelry products and continue their buying journey through a direct communication channel.
Discover
Customer arrives from social media or another channel.
Explore
Customer browes the jewelry catalog
Review
Customer views product details and pricing
Inquire
Customer contacts the business through whatsappp
Decide
Customer continues the purchasing conversation
REFLECTION
What this project demonstrates
The Ativa project explores how ecommerce functionality can be tailored to the needs of a jewelry business.
It brings together product organization, configurable pricing logic, and a direct inquiry path in one branded storefront.
More broadly, it demonstrates an approach to ecommerce that considers not only how a website looks, but also how product information, pricing rules, and customer interactions support the buying journey.
Three takeaways
01 - Business-Specific Logic
Website functionality can be designed around the pricing rules and requirements of a particular business.
02 - Structured Product Information
A consistent catalog provides a clearer way to organize and present products.
03 - A Defined Customer Journey
Product discovery, product information, and customer inquiries can be designed as parts of one experience.
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