DIGITAL PRODUCTS / INTERNAL PROJECT
Turning personal color analysis into a digital product experience.
On You explores how AI-assisted personal color analysis can become an accessible digital product, helping customers understand their personal color palette through personalized recommendations and a downloadable color guide.
Project Capabilities
AI-Assisted Analysis . Personalized Report . Digital Product Experience
A closer look at the project.
PROJECT TYPE
Internal Digital Product Project
INDUSTRY
Personal Styling & Beauty
FOCUS AREAS
AI-Assisted Analysis, Personalized Reports, Digital Delivery
On You is a digital personal color analysis concept designed to help customers explore colors that complement their appearance.
The experience combines an online entry point, a guided customer journey, AI-assisted analysis, and personalized report formats to make color guidance accessible beyond traditional in-person consultations.
THE CHALLENGE
Making personalized color guidance accessible online.
Traditional personal color analysis often involves an in-person consultation. An online alternative needs to make the experience accessible while helping customers understand how the analysis works and what they will receive.
The challenge is not simply to generate a color palette. It’s to design a digital experience that connects the customer’s input with understandable, useful recommendations.
01 – Turning Analysis Into an Accessible Experience
Customers need a straightforward way to begin their analysis without navigating a complicated process or learning unfamiliar terminology.
02 – Making Personalized Results Useful
A color season or palette alone may not tell customers how to apply the results. The experience needs to translate analysis into practical guidance for clothing, makeup, accessories, and everyday styling.
03 – Delivering a Clear Digital Product
Customers need to understand the difference between an introductory result and a more detailed report, along with how they receive their personalized results.
THE APPROACH
Designing a personalized digital product journey.
On You approaches personal color analysis as a digital product experience rather than a standalone AI result. The customer journey is designed to connect the initial discovery experience with personalized recommendations and a report that customers can use beyond the analysis itself.
01 – Guided Customer Journey
Create a clear path from discovering On You to starting the analysis, submitting a selfie, and understanding the next steps.
02 – AI-Assisted Personalization
Use AI-assisted analysis to explore characteristics such as undertone, depth, and contrast, supporting recommendations about personal color seasons and complementary palettes.
03 – Tiered Digital Reports
Offer an introductory result and a more detailed paid guide, giving customers different levels of depth depending on their needs.
Key Features
FEATURE 01
A Digital Personal Color Experience
On You provides an online entry point for customers interested in personal color analysis. The experience introduces the service, explains what customers can expect, and guides them toward starting their analysis.
The goal is to make a personalized styling service easier to discover and access through a digital channel.
FEATURE 02
AI-Assisted Color Analysis
The analysis workflow explores visual characteristics such as undertone, depth, and contrast to support personalized color recommendations.
These characteristics can help inform a suggested personal color season and a complementary palette.
The output is intended as educational styling guidance rather than a definitive diagnosis or guaranteed assessment.
FEATURE 03
Personalized Digital Reports
On You explores a tiered report experience designed to give customers different levels of personal color guidance.
The introductory report provides useful starting recommendations, while the premium guide offers a more detailed reading with expanded guidance on colors, makeup, accessories, and styling.
The report format gives customers a reference they can revisit when making everyday styling and shopping decisions.
CUSTOMER JOURNEY
From curiosity to personalized color guidance.
The customer journey is designed to make personal color analysis accessible through a clear sequence, from discovering the service to receiving a personalized report.
Discover
Customer finds On You through a website or social media
Start
Customer learns about the analysis and begins the process
Submit
Customer provides a selfie through the designated channel.
Analyze
AI-assisted analysis supports personalized color recommendations
Receive
Customer receives the relevant result or digital report
REFLECTION
What this project demonstrates
The On You project explores how an AI-assisted service can be structured into a digital product with a clear customer journey and personalized deliverables.
It brings together service positioning, an online entry point, an analysis workflow, and tiered report concepts in one customer experience.
More broadly, the project demonstrates an approach to digital product design that considers not only the underlying AI capability, but also how customers discover the service, understand the results, and use the final deliverable.
Three takeaways
01 - AI as Part of a Product Experience
AI-assisted analysis becomes more useful when it is connected to a clear customer journey and a practical deliverable.
02 - Personalization Through Structured Outputs
Organizing results into understandable recommendations helps translate analysis into a product customers can use.
03 - Digital Product Packaging
Different report tiers create a framework for offering varying levels of depth within one service.
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